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Our mission

Our mission is simple: to offer a unique paddleboard on the market due to its high quality, its affordable price, its lightness as well as its ease of use and transport. We are committed to offering the perfect paddleboard, the one we would like to own ourselves.

Our philosophy

We believe in a balanced life, with lots of outdoor activities, relaxation and fun. We want everyone to enjoy the benefits of an active lifestyle and the amazing adventures that come with being on the water.

 

natürSUP inflatable paddle boards give you freedom and flexibility!

We are proud that our inflatable paddle boards are designed in Quebec by us.

To encourage the local economy, consumers are increasingly looking to buy Quebec products, instead of buying from Amazon, let's buy "in my area", make the choice to buy local. When you spend $1 in a small or medium-sized business, $0.66 stays in the local economy compared to only $0.11 per dollar spent in a multinational.

 

Our paddleboards, mattresses and inflatable tubes have all been thought out, designed and created by us, right here in Quebec. By choosing to be part of your purchases instead of a multinational, you contribute directly and sustainably to the prosperity of your community.

Our eco-responsible commitment

Logo carbone boréal

natürSUP is proud to be the first paddle board company in Canada to care about the environment by offsetting the ecological footprint associated with the transport of its paddle boards by committing to planting a tree for each paddle board sold, right here in Quebec, in collaboration with the Université du Québec à Chicoutimi. Because we plant a tree for each paddle board sold, our company is growing and becoming much more than carbon neutral, in fact we are becoming positively carbon negative! The Carbone Boréal organization has given us offset certificates for our contributions. Since the beginning, thousands of trees have been planted.

Logo les Pages vertes

natürSUP is also the only paddle board company to receive an eco-responsible rating issued by Les Pages Vertes , an organization involved in the field of eco-responsibility.

Pour chaque paddleboard vendu, nous nous engageons à planter un arbre.

  • Recycling

  • We ensure that all our cardboard packaging boxes and used plastic are recycled. These small daily actions make a big difference in the long run.

  • Biodegradable Products

  • To clean our boards, we use a biodegradable, pH-neutral cleaner. This helps protect our waterways and surrounding nature while ensuring the durability of our equipment.

  • Green Energy

  • We use electric or hybrid vehicles for transportation and group our deliveries to reduce travel. Our warehouse is equipped with smart energy management systems for heating and lighting, helping us reduce energy consumption.

  • Local Purchasing & Responsible Fashion

  • We prioritize local suppliers for our daily purchases. Our SUP clothing line includes items made from 100% recycled materials and manufactured in Mirabel. They also offer UPF 50 protection — perfect for your outdoor adventures.

  • Carbon Offset

  • For every paddleboard sold, we plant a tree through our partnership with Carbone Boréal, an environmental research program at the Université du Québec à Chicoutimi. Trees are planted in the northern Saguenay–Lac-Saint-Jean region, directly contributing to Quebec’s reforestation.

  • Solidarity Reuse

  • Our used boards get a second life. They are offered at low cost to an organization in the Matawinie region, continuing to serve while avoiding waste.

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